ALL FOR ANIMALS

Pastovit: a long tradition of giving pet lovers the very best

The Pastovit range, made from tasty, natural ingredients to meet the needs of cats, dogs and other small pets, offers good value for money and is attractively packaged.

Pastovit is a historic quality petfood firm that was created in 1951 by Ferruccio Dal Bello, a lover of and expert in pets. Now run by the third generation of the family, the company has gone from strength to strength over the years and is now well established both in Italy and on the international marketplace. For over 50 years, then, Pastovit has been making excellent food products for various small pets, its ranges including everything from egg- and honey-enriched biscuits to scented litters.

A wide product range

The firm offers five main brands of product. On the petfood side of the business, Pastovit is the top-of-the-range line of foods with 18% honey, while Pet FoodLife is an economy range with transparent packaging so customers can see exactly what they are buying; Dryball, finally, is a complete range of moist and dry foods and treats to pamper dogs and cats with. In petcare,

TxA TUTTO x AIMALI (ALL x ANIMALS) is the name under which over 3,000 accessories are sold throughout Italy and abroad. Pastovit also creates self-service parlours (under the Sr. Washampdog trademark), designed specifically for hypermarkets with a large influx of customers.

Quality of form and substance

Excellence is a byword at Pastovit. All the food products are packaged in protected atmosphere packs to retain their freshness and flavour, giving them a shelf life of two years and ensuring there is no formation of insects in the summer months.

Aesthetic appeal is another important factor in the marketing mix: the colourful, eye-catching packaging includes photos of real animals and has instructions in several languages. This creates a synergy between the outer appearance of the product (deliberately intended to generate impulse buys) and the intrinsic excellence of the food contained inside, a process that ultimately fosters brand loyalty.

In the case of the economy range Pet FoodLife, the aim is to offer the best quality at the lowest price, achieved by means of low-cost packaging that makes the contents clearly visible.

The company is also very environmentally conscious when it comes to packaging. All the products are in fact packaged directly in recyclable polyethylene bags, without any use of large cartons, in an effort to save trees and keep down waste disposal costs, which depends to some extent on the weight of what is discarded.

A mix of services for retailers

There are numerous reasons why Pastovit is one of the Italian and foreign trade’s favourite suppliers: it not only offers an extremely wide range of products but also optimises its distribution costs and uses a technologically advanced logistics structure that helps it to deliver rapidly and directly to the pos and send out re-orders promptly. It is also a co-packer of private labels: the firm is indeed capable of producing and packing food for virtually any domesticated animal taking account of customer requirements on typology, format and weight (from 100 g up to 25 kg). It offers consultancy on the best way to organise the assortment and on the creation of in-store corners or even entire pet departments, which can be run as franchises. A series of product-service combinations all aimed at one ultimate aim: to guarantee product performance on the supermarket shelf.

We are currently looking for commercial partners as importers in order to increase our outlet stores for pets.

WHO’S WHO

Company name and address: Pastovit S.r.l.

Head office and production plant: Via Predazzo, 29

CAP 22100 Varese (VA) Italia

Offices and production: Via G. Matteotti, 10

21024 Cassinetta di Biandronno (VA) Italia

Tel. +39 0332 766611 Fax +39 0332 766644

Websites: www.allxanimals.com; www.pastovit.com

E-mail: info@pastovit.com

ECONOMIC

     1.    Plants: 2 production plants (1 in Varese and 1 in Biandronno)

     2.    Production lines: 5 (protected atmosphere petfood products for small animals; biscuits and treats for dogs, birds, rodents and horses; scented litters, aquarium beds; mixed birdseed; groundbait)

3.    Warehouses: 1 in Cassinetta di Biandronno (2,000 sq.m.) and 1 in Varese (500 sq.m.)

4.    Distribution channels covered: large-scale organised and specialised retail trade, pet shops

5.    % export: 30% by volume

6.    Foreign markets: Japan, Spain, France, Germany, Belgium, Croatia, Greece, Israel

7.    International fairs: ZOOMARK INT. BOLOGNA (ITALY) - INTERZOO INT. NÜRNBERG (GERMANY)

PRODUCTS

1.    Merchandise sectors: mixing and packaging of basic animal-based petfood, composite and integrated petfood for third parties and for distribution and consumption; animal cages, aquariums, cat and dog food, fishing equipment and various petcare acessories.

2.    Assortment: 4,000 articles

3.    Brands: Pastovit, Dryball, Pet Foodlife, TXA Tutto per Animali, Biscovit, Pastobel, Sr. Washampdog

4.    Co-packing activities: yes